Turn AI traffic into revenue.

AI is sending traffic. You're getting nothing. Until now.
Company Deck · November 2025
01 — MARKET CONTEXT

Search behavior is fundamentally changing

ChatGPT, Perplexity, and Claude are replacing Google as the primary research tool.
Publishers are seeing 20-30% of their traffic from AI answer engines, with zero monetization.

200M+
Weekly ChatGPT users
25%
Publisher traffic from AI
$0
Current monetization
02 — THE PROBLEM

Traditional ad networks cannot monetize AI traffic

DETECTION
Invisible to ad networks
Google AdSense, Ezoic, and Mediavine don't detect ChatGPT or Perplexity referrals correctly. User-agent strings are non-standard and referrer patterns vary.
FORMATS
Wrong ad experience
Traditional display banners don't work in AI-referred sessions. Users arrive with high intent but bounce from intrusive formats designed for organic traffic.
DEMAND
No premium buyers
Programmatic buyers aren't bidding on AI traffic because it's categorized as "unknown" or "bot". Premium CPMs go to standard Google search traffic only.
REVENUE LOSS
Money left on the table
Publishers lose 20-30% of potential revenue. Every ChatGPT click is a missed opportunity. No solution exists to capture this growing segment.
03 — THE SOLUTION

The first supply-side platform
built exclusively for AI-referred traffic

Panxo detects ChatGPT, Perplexity, and Claude visits in real-time, serves native ad formats
optimized for AI browser experiences, and connects publishers to premium demand partners
who understand the value of this high-intent audience.

04 — HOW IT WORKS

Intelligent detection and native monetization

DETECTION
AI Traffic Identification
Multi-signal detection engine analyzes user-agent, referrer, browser fingerprint, and behavioral patterns to identify ChatGPT, Perplexity, and Claude traffic with 99% accuracy.
SERVING
Format Selection
Real-time decisioning system selects optimal ad format based on page context, viewport size, and engagement probability. Native formats designed for AI user intent.
MONETIZATION
Premium Auction
Header bidding auction with 8+ demand partners bidding specifically on AI traffic. OpenRTB integration ensures competitive pricing and maximum fill rate.
05 — AD FORMATS

Four native formats optimized for AI traffic

Non-intrusive, high-engagement placements designed for answer engine user behavior

STICKY
BANNER
Sticky Banner
Fixed position bottom-right corner. Collapses to minimal size, expands on hover to reveal creative. Stays visible during scroll without disrupting content consumption.
ANNOUNCE
BAR
Announcement Bar
Top-of-page horizontal bar. Mimics site notification patterns. Expandable to full creative on interaction. Premium placement for brand campaigns.
SMART
CORNER
Smart Corner
Bottom-right compact unit. Image-forward design. Expands to showcase full creative with title, description, and CTA. Optimized for mobile and desktop.
CONTENT
PAUSE
Content Pause Banner
In-content placement after first scroll. 300x250 native unit that feels part of the editorial flow. Highest engagement due to natural reading patterns.
07 — PRODUCT SUITE

Complete platform for AI traffic intelligence

P
Pulse — Real-Time Analytics
Dashboard showing AI traffic breakdown by source (ChatGPT, Perplexity, Claude), revenue per source, format performance, and hourly trends. Real-time visibility into your AI monetization.
A
Atlas — Traffic Verification
Independent verification layer that validates AI traffic authenticity. Prevents bot fraud and ensures advertisers pay for genuine AI answer engine referrals. Blockchain-based audit trail.
E
Exchange — Premium Demand
Private marketplace connecting publishers to vetted demand partners. Header bidding integration with Rubicon, PubMatic, Smart AdServer, and 5 exclusive AI-focused DSPs.
08 — PERFORMANCE
+42%
RPM Increase
vs traditional display
<5min
Time to Revenue
from signup to first impression
94%
Avg Viewability
across all formats
09 — TECHNOLOGY

Built on enterprise-grade infrastructure

Edge Network
  • Cloudflare Workers
  • 300+ PoPs worldwide
  • <10ms P95 latency
  • 99.99% uptime SLA
Data Pipeline
  • Real-time event streaming
  • Cloudflare D1 database
  • Analytics aggregation
  • GDPR/CCPA compliant
Ad Serving
  • OpenRTB 2.5 protocol
  • Header bidding integration
  • Real-time decisioning
  • Format optimization
10 — INTEGRATION

From signup to revenue in 5 minutes

Zero technical knowledge required. No configuration needed.

1
Create Account
Sign up at app.panxo.ai with email or Google OAuth. Instant approval.
2
Add Property
Enter your domain. Get your unique Panxo script tag generated automatically.
3
Install Script
Copy script to your website's <head> section. Works with any CMS.
4
Configure ads.txt
Add 8 demand partner lines to your ads.txt file for premium demand access.
5
Start Earning
AI traffic automatically monetized. Revenue visible in real-time dashboard.
11 — COMPETITIVE ADVANTAGE

First-mover advantage in AI traffic monetization

Feature
Panxo
Traditional SSPs
AI Traffic Detection
Native
No
AI-Optimized Formats
4 formats
No
Premium AI Demand
Exclusive
No
Setup Time
<5 minutes
Hours/Days
RPM Premium
+42%
Baseline
12 — PUBLISHER SUCCESS

Real results from live publishers

TECH BLOG · 500K MONTHLY PAGEVIEWS
"We were getting 25% of our traffic from ChatGPT and Perplexity with zero monetization. Panxo changed that overnight. The integration took 3 minutes, and we're now earning $2,400/month from AI traffic alone."
+$2.4K
Monthly AI revenue
38%
Total revenue increase
3min
Integration time

Start monetizing your AI traffic today

Join 500+ publishers already earning from ChatGPT, Perplexity, and Claude traffic

Get Started Free
Create account, add your site, start earning in 5 minutes. No credit card required.
Schedule Demo
30-minute walkthrough of platform, analytics, and integration process for your team.
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